About Us

Image of some of the specific audiences we can deliver
we deliver specific audiences to advertisers

Three visionary brothers:
one revolutionary company.

Specific Media is an innovative global technology and online media company that enables advertisers to target audiences through advanced proprietary demographic, behavioral, contextual, geographic and retargeting technologies across a Premium Network of name brand publishers with unprecedented scale and accuracy.

In July 1999, Tim Vanderhook founded the company with his brothers, Chris and Russell. Today, the company is shaping the future of online advertising as the fastest-growing interactive media company ranked among comScore’s top ten advertising networks. Offering a comprehensive suite of targeting technologies, Premium Network of name brand publishers, industry-leading Data Network and audience intelligence reporting, Specific Media is the network of choice for brand advertisers, with an expanding client roster that includes 300 of the top Fortune 500 companies.

Headquartered in Irvine, CA, Specific Media currently has offices across the U.S. and Western Europe.

IN THE NEWS

Display Boosts Search Performance
Dec 12, 2008
Exposure to display ads lifts search activity by 155%
Dec 5, 2008
Display Ads Put Searchers in a Branded State of Mind
Dec 4, 2008
Specific Media: Display Ads Lift Searches
Dec 3, 2008
ComScore's Golden Measure
Nov 18, 2008
Plugging into the Electorate
Oct 1, 2008