Specific Media

Tim Vanderhook
Co-founder, President and Chief Executive Officer

Tim Vanderhook co-founded Specific Media in July 1999 when he recognized a need in the industry for an ad network that offered premium-site publishers and delivered efficient ROI results for advertisers.

Tim was largely responsible for creating the pop-under ad unit in 2001, when the dot com fallout began. Web publishers needed a new source of revenue to continue operating their companies and advertisers lost sight of the value traditional banners offered. The popular unit provided a large canvas for advertisers to deliver their messages and a new source of revenue for web publishers.

As the Internet ad industry continued to evolve and the pop under ad unit started to fade in popularity, Tim shifted the company's focus toward creating advanced user targeting technologies to support all standard IAB ad units.

Since 2002, he has developed one of the most advanced ad serving platforms in the industry, which gives advertisers the unique ability to serve ads to users based on demographic, behavioral, contextual and geographic data across the web's most popular brand publishers. Today, Specific Media's Premium Network boasts the biggest roster of brand publishers on the web with brand names such as Yahoo, Marketwatch, ABCNews, FOX Sports, MLB.com and virtually every other major media company.

Tim is responsible for the strategic direction of Specific Media and communicating the corporate mission to external audiences.

Chris Vanderhook
Co-Founder, Chief Operating Officer

Before assuming his current title, Chris served as the company's Senior Vice President, overseeing day-to-day operations including all aspects of sales, media buying and ad operations.

Prior to joining Specific Media, Chris was a Personal Banker specializing in small business financing at Bank of America. He became a top-ranked associate regionally and nationally for his outstanding achievement in the procurement of new business finance clientele.

Chris received a BS degree in Business Administration at the Marshall School of Business from University of Southern California, Los Angeles.

Russell Vanderhook
Co-Founder, Senior Vice President

Russell oversees the implementation of new products for Specific Media and plays a key role in maintaining the company's technological edge.

Prior to assuming his current title in January 2003, he served as Chief Operating Officer of predecessor, Advertisement Banners.com, where he was responsible for day-to-day operations.

Roy E. Luna
Chief Financial Officer

Roy Luna became our Chief Financial Officer in June 2002. Prior to joining Specific Media, Roy was Chief Financial Officer of SSP Solutions/Litronic, a publicly traded company that provides software and hardware solutions for computer network security using Public Key Infrastructure (PKI) technology. There, he was responsible for finance and administration including the preparation of all Securities and Exchange Commission filings.

Before joining SSP Solutions/Litronic, Roy was Senior Vice President & Chief Financial Officer of CareLine, Inc., a publicly traded company he co-founded, specializing in emergency medical transportation. He was responsible for raising over $125 million in venture capital, mezzanine financing and convertible debt, spearheading a $55 million IPO, and obtaining $125 million in syndicated bank debt.

Prior to starting his own company, Roy was with Ernst & Young, where he gained extensive experience in accounting and financial management. He received a BA in Business Administration from California State University, Fullerton. An active CPA, Roy is a member of the American Institute of CPAs and the California Society of CPAs.

David Jakubowski
Senior Vice President

David Jakubowski joined Specific Media in 2007 as Senior Vice President. In his role, David is responsible for business development, M&As and facilitating growth through operations. David has extensive business development experience in search, online advertising, marketing and acquisition.

Prior to Specific Media, David served as General Manager of Microsoft adCenter and Search Strategy, focusing on product management and business development. Before joining Microsoft, Jakubowski was Senior Vice President of Quigo Technologies Inc., where he was principally responsible for building out the business units, expanding the client base, increasing revenue growth, and overseeing marketing and customer acquisition. Under his guidance, Quigo grew from a small startup with little revenue to one of the largest search engine marketers in the space and one of Google Inc.'s largest competitors in the contextual space.

Jakubowski holds a BA degree from Binghamton University.

Jon Schulz
Senior Vice President, Global Category Development

Jon Schulz joined Specific Media in May 2008 as Senior Vice President of Global Category Development. In his role, Jon will develop category expertise and foster strategic partnerships to drive Specific Media's growth and solidify the company's leadership position in key industries around the world.

Jon joins Specific Media from Ford Motor Company, where he worked for more than 12 years in a variety of functions, including brand management, marketing communications, field sales, regional marketing, website development, direct marketing, incentives planning, field operations and dealer relations. Most recently, Jon headed Digital and Direct Marketing for Ford, Lincoln and Mercury brands where he was responsible for online and emerging media, dealer digital integration, brand websites and direct marketing. Prior to that, Jon was Brand Manager for Mercury car lines where he was responsible for marketing communications, pricing and packaging. Before joining Ford, Jon held several Information Technology positions at Eli Lilly and Company.

Jon has an MBA in Marketing from Indiana University and a BS in Management Information Systems from Central Michigan University.

Brian Burdick
Senior Vice President, Engineering

As Senior Vice President of Engineering, Brian Burdick oversees Specific Media's engineering, product management, quality assurance and operations. In his role, Brian will continue to drive Specific Media's product innovation and refine the company's expanding suite of patented targeting technologies.

Brian brings extensive technology experience across several online advertising disciplines. Most recently, he served as Chief Technical Officer of AdECN, an advertising exchange subsidiary of Microsoft. Prior to that, Brian was a founding member of Microsoft AdCenter, where he spearheaded product development and deployment of the company's paid search and contextual advertising programs. An expert in behavioral advertising, Brian is also versed in search, display, self-serve and advertising exchanges.

Brian received a BBA – MIS from University of Texas, Austin.

Perry Nusbaum
Vice President, Eastern U.S. Sales

Perry Nusbaum assumed his current title in January 2006. He is charged with leading every aspect of Specific Media's sales operations east of the Mississippi. Before assuming this role, Perry was Director of Sales, Eastern U.S. and helped establish our New York sales office.

Prior to joining the company in 2004, Perry held the positions of Senior Account Executive at 24/7 Real Media and Senior Director of Business Development for United Online. Before embarking on a career in online advertising, he founded The Head Gear Company, a provider of electronic listening products for patrons of live events. In 1997 he was nominated for Ernst and Young's Entrepreneur of the Year Award.

Perry has an undergraduate degree in history from State University of New York, Albany and a JD from Albany Law School.

Christine Schoultz
Vice President, Marketing

As Vice President of Marketing, Christine Schoultz directs Specific Media's marketing team and initiatives, including product marketing, demand generation, advertising, public relations and marketing communications.

Christine joined the company in February 2006 from Interchange Corporation, where she was Director of Marketing. Besides her day-to-day marketing responsibilities at Interchange, she played a key role in multiple rounds of public financing for a total of $40M in debt and equity financing.

Christine has also held director of marketing positions at leading telecommunications companies, TMC Communications and XO Communications. At XO, she was among the first 50 employees and helped grow the company to 5,000+ employees and $1.2B in revenues.

Christine holds a BS in Organizational and Mass Communications from Eastern Washington University.

Ron Nielsen
Vice President, Media Operations

As Vice President of Media Operations, Ron Nielsen is responsible for the company's day-to-day operations including media buying, account management and ad operations.

Prior to joining Specific Media, Ron was the Senior Vice President at Vendare Media, a privately owned online media company, where he managed sales teams across the nation in both Vendare's direct response and display divisions.

Ron has also managed sales divisions for Investor's Business Daily and Robert Half International.

Ron is an accomplished manager, skilled in executing integrated sales and marketing programs, and has extensive operations and product experience. He received a BS degree in Political Science from University of California, Los Angeles.

Kurt Munzinger
Vice President, Western U.S. Sales

As Vice President of Sales, Western U.S., Kurt Munzinger is charged with leading every aspect of Specific Media's sales operations in the western region including its existing sales offices in San Francisco, Los Angeles and Dallas. Kurt also leads the charge to open new sales offices in additional western media markets.

Prior to joining Specific Media, Kurt was Vice President, Northeast, for Advertising.com, where he was responsible for recruiting, developing and training teams of sales professionals. While at Advertising.com, he led the northeast region to increase annual revenue by over 900% within a 4-year period.

Before Advertising.com, Kurt served as Associate Managing Partner for Ikon Office Solutions. Kurt received his BS degree in Business Administration from University of Arizona, Tucson.

Daryl G. McNutt
Vice President, Client Services

As Vice President of Client Services, Daryl is responsible for Specific Media's business intelligence strategy and related services and technologies. Currently, his focus is on the company's data intelligence and analytic applications, encompassing multi-dimensional analysis, end-user modeling and reporting, as well as data mining.

Prior to joining Specific Media in June 2007, Daryl was the Vice President of Marketing Planning and Analysis for PhotoWorks, an online photo publishing company. At PhotoWorks Daryl was responsible for business forecasting, marketing and business intelligence operations. Before joining PhotoWorks, Daryl served as the Analytical Data Manager for the Seattle Times where he wrote and implemented the marketing database system supporting all aspects of the newspaper's daily operations.

Daryl received a BS degree in 1995 from the University of Wisconsin, Madison, continuing education on the application of advanced statistics through information systems.